‘Choking porn ban is a positive thing’ viral sex-toy guitarist and adult content creator says

EXCLUSIVE: Meet Loveday, a Warwickshire-born, strap-on-wielding, guitar-shredding sensation shaking up the music, and with her sex-positive music video “Taboo”, she’s proving you can break the internet

Just because you go viral for playing guitar with a sex toy and revolutionise an adult content subscription site with sensual lesbian content doesn’t mean you think all censorship is bad. Loveday, a London-based artist , has just released her exclusive music video for her sex-positive single “Taboo” on the most popular adult site . . . and the Daily Star chatted to her about it.

The 26-year-old musician, songwriter, and adult content creator from Warwickshire, is making waves with her bold approach to sexuality in both her music and online presence. In her groundbreaking music video, Loveday showcases a steamy, sapphic, and intimate performance, challenging the stigma that keeps sex work and artistic expression in separate boxes.

But tonight, I find myself at her very first headline show, held at Bethnal Green’s Vagina Museum, a venue that couldn’t be more perfectly matched to her sex-positive artistry.

I spoke with Loveday just a few minutes before she took to the stage which has been set up next to an exhibition dedicated to vaginas, vulvas and gynaecological anatomy. “I’m a producer, songwriter, singer, social media person, multi-instrumentalist, and DJ,” the artist revealed, as I joked about the numerous hats she wears.

As she expressed the mixed feelings of nervousness and excitement building up ahead of her show, Loveday told which songs she’s most excited about: “Probably the end song, which is called Little Rat Boy.” Don’t be fooled by the title, the song is actually about pegging, a sexual practice in which one person anally penetrates another using a strap-on dildo.

“It’s just a bit shocking, that song, and I think it’s gonna shock quite a few people, so I just enjoy seeing people’s reactions when I play it,” Loveday says. She adds: “I think it’s rare to hear a song that is so from a very confident, dominant woman’s point of view, basically talking about a man as if he’s submissive.”

“Putting in a ban on choking . . . is definitely . . . positive”

The musician’s fascination with sexuality comes from her desire to challenge taboos, especially in adult-only spaces where she hopes to make people feel liberated. She explained: “The world is so big on censorship, and obviously that’s appropriate in the right places when there’s places where kids can see stuff, but then for a show like this, where it’s adults only, why not just be really cheeky with it and make people feel hopefully liberated and more comfortable talking about this kind of stuff themselves.”

While Loveday promotes sexual liberation, she also recognises the importance of boundaries. For instance, she supports the UK’s new choking porn ban.

“In the video that I put out, it’s quite tame and I guess I do preach a lot about consent and I do agree with the censorships that have been put in place because as much as it’s not for children, teenagers do watch this and this is how they’re learning to have sex,” Loveday says. She continues: “So I think putting in a ban on choking and stuff that feels unconsensual is definitely a positive to keep people safe and stop.

“[It prevents] people from learning [to have sexual relationship] in the wrong way of doing things because people see that someone’s just like choking someone during sex and they’ll be like, ‘oh, that’s what I’m going to do during sex’ and they won’t ask for consent.”

While Loveday expresses her sexuality freely and proudly, she also rejects the stereotype that queer people are “forcing” their sexuality on others. She says: “I think even though people do say that about the LGBTQIA+ community, those people need to change their mindsets real quick.

“We should not be changing the way that we act, because people who have said that, they should be changing their narrative. You see heterosexual couples cuddling, kissing, doing whatever in public all the time and I’m just fighting for that equal opportunity.”

“I don’t want to be known as the OnlyFans girl”

Loveday acknowledges that using the most popular adult site to share explicit content technically makes her a sex worker, but she clarifies her primary motivation, as she explains: “I have a video on there of me basically having sex and I made money from it, so I guess I am a sex worker now. I went for that site because the stuff that I planned to put in the music video wouldn’t have been allowed on anything else, and I really wanted it. It wasn’t just for the shock value.

“It was for the liberation of it to be like, I’m not ashamed to show my boobs. Or I really wanted to show what my experience of queer sex actually was because what is displayed in the porn that I’ve seen is usually very male gazeesque.”

The adult site has helped Loveday financially and brought in more money than any music video among her peers. She reveals: “I charged $10 per view, which obviously, I actually don’t know what the stats are on, like, YouTube views and stuff like that, but I can only assume it’s close to Spotify, which is something like 0.003p per stream or something like that. So versus $10.”

Nevertheless, Loveday clarifies: “I don’t want to be known as the (adult site) girl. I don’t want it to discredit my music in any way, but I’m also not opposed to doing another one in the future, but it’s not going to be something that I’m doing all the time…

“As much as I have this whole thing where I don’t care what people think, that’s the kind of thing that I don’t want to give people too much leverage on because my passion first and foremost is my music.”

With Loveday’s EP “Don’t Tell Ur Mum” officially out and ready to be streamed, the talent shares which of her songs she would introduce to someone unfamiliar with her work: “Probably my song taboo which is about, queer yearning.”

She adds: “And it’s just a bit cheeky in the way that it talks about things and I think that it would just make people say ‘my gosh, it’s so naughty’.” I ask her which lyrics she prefers from Taboo, to which she replies: “The opening line, it’s like, ‘I want you, but it’s taboo’.”

“Taboo” was produced by charlieeeee (Fred again.., RAYE, MNEK). You can listen to Loveday’s debut EP “Don’t Tell Ur Mum” here.

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