Exports of prestige Swiss watches soar in race to beat looming US trade tariffs

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Exports of prestige Swiss watches boomed last month as companies tried to shift their stock ahead of rising US trade tariffs.

Year-on-year growth of 6.9 per cent was largely driven by a 45 per cent rise in exports of brands such as Rolex, Patek Philippe and Longines  to the US, the Federation of the Swiss Watch Industry revealed.

But, in its July report, it said the return to growth after a 5.6 per cent slump in June may be temporary as it was ‘a move to build up local stocks and provides little insight into the actual state of the market’. 

Demand in large Asian countries continued to fall. The US started charging a 39 per cent tariff on Swiss watches from August 7. 

The most expensive watches did best, with exports of products priced above 3,000 Swiss francs (£2,760) growing 9.4 per cent.

Watches priced between £183 and £459 were up 7.3 per cent.

Excluding the US figures, exports dropped 0.9 per cent. The quantity of watches shipped to Britain rose 0.2 per cent.

Boom time: Exports to the US of brands such as Rolex and Longines – where actress Kate Winslet (pictured) is an ambassador – rose like a 45% last month

Boom time: Exports to the US of brands such as Rolex and Longines – where actress Kate Winslet (pictured) is an ambassador – rose like a 45% last month

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