The world’s largest jeweller has hired its first female boss.
Pandora, which sells more jewels than any other company, said chief marketing officer Berta de Pablos-Barbier will replace Alexander Lacik when he retires as chief executive next year.
The Danish company’s chairman Peter Ruzicka said de Pablos-Barbier, whose CV includes a stint running LVMH’s Moet & Chandon champagne division, stood out as the ‘clear number one’ in the hunt for a new boss.
Ruzicka added: ‘She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion and fast-moving consumer goods.’
The firm is known for its signature £25 charms, as well as diamonds such as those sported by actress Pamela Anderson at New York’s Met Gala. But it has recently pinned its hopes on a range ‘Tailsmans’, to target fashion-forward Gen Zs.
This jewellery, which is in the style of ancient coins with Latin inscriptions, is advertised by singer Tyla.
‘Number one’: Pandora said chief marketing officer Berta de Pablos-Barbier will replace Alexander Lacik, next year
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