There’s something thrilling about ticking luxury beauty off your wishlist at half the usual price, and Black Friday is the moment Cult Beauty devotees wait for all year.
Known for stocking the most coveted brands before anyone else, Cult Beauty’s sale is often the first chance to scoop up savings on the skincare heroes, hard-to-find haircare, and makeup must-haves that rarely see discounts.
In the run-up to the big event, Cult Beauty has been dropping hints about early offers, giving shoppers a head start before the frenzy of the main weekend.
Expect carefully curated edits, surprise site-wide percentages off, and generous gift-with-purchase promotions that sweeten the deal. This is your opportunity to bag that Charlotte Tilbury lipstick, Sunday Riley serum or a skincare tool at a fraction of the price.
Below, we’ll explain exactly what Black Friday means for beauty fans, when to mark your calendar, how early deals work, and what last year’s best picks can tell us about 2025.
Are there early deals ahead of the main sale?
Yes! Cult Beauty regularly rolls out early deals in the weeks leading up to Black Friday. These may include site-wide percentage discounts, limited-edition bundles, or exclusive beauty gifts with purchase. Signing up to their newsletter usually ensures you’re among the first to know.
What were the best deals from 2024, and can we expect these again?
In 2024, Cult Beauty offered up to 30 per cent off site-wide, with extra codes unlocking additional savings on select brands. Popular picks included discounts on The Ordinary, Olaplex, and Charlotte Tilbury.
Shoppers also snapped up limited-time gift bundles that sold out within hours. While the exact details shift each year, Cult Beauty has historically maintained similar discount levels – so expect comparable savings again in 2025, especially on hero products.
Why you can trust Standard Shopping’s Black Friday coverage
We track price history, compare across retailers, and vet deals to ensure they’re genuine. Standard Shopping editors don’t just list discounts; we dig into whether they’re real savings, highlight which products are truly worth the spend, and flag the offers that sell out fastest. That means our recommendations are transparent, timely, and built on experience with years of covering Black Friday beauty sales.
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