Mulberry will this week be hoping for signs that a ‘cool Britannia’ turnaround plan is paying off.
The luxury brand, which will deliver results for the six months to the end of September on Wednesday, has endured falling sales.
Boss Andrea Baldo has been refocusing on its home market, including concessions in John Lewis and Selfridges stores.
It also aims to open shops in Liverpool and Birmingham.
Looking ahead: Mulberry will this week be hoping for signs that a ‘cool Britannia’ turnaround plan is paying off
The group has already shut 12 shops in Asia this year – an attempt to rely less on China.
Since Baldo took on the job in September 2024, shares have dropped 21 per cent, posting a loss of £23.7m for the year to March 29.
DIY INVESTING PLATFORMS
AJ Bell
AJ Bell
Easy investing and ready-made portfolios
Hargreaves Lansdown
Hargreaves Lansdown
Free fund dealing and investment ideas
interactive investor
interactive investor
Flat-fee investing from £4.99 per month
Freetrade
Freetrade
Investing Isa now free on basic plan
Trading 212
Trading 212
Free share dealing and no account fee
Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.
Compare the best investing account for you
#Embattled #luxury #brand #Mulberry #eyes #turnaround
